Scotch whisky has been gaining popularity around the world, with a growing number of countries developing a taste for this iconic spirit. One of the latest countries to catch the whisky bug is Brazil, which has seen a surge in demand for Scotch whisky in recent years.
In 2022, Brazil has emerged as a key market for Scotch whisky, with a significant increase in the volume of exports to the country. According to the Scotch Whisky Association, exports of Scotch whisky to Brazil increased by 12.8% in the first half of 2022 compared to the same period in 2021.
This growth can be attributed to several factors. Firstly, Brazil’s economy has been showing signs of recovery, with increased disposable income leading to higher spending on luxury goods such as whisky. Additionally, the Covid-19 pandemic has led to a shift towards home consumption, with more consumers opting to enjoy a dram of whisky at home.
Another key factor driving the growth of Scotch whisky in Brazil is the rising popularity of whisky cocktails. As Brazilian consumers become more knowledgeable about whisky, they are experimenting with new ways to enjoy the spirit, including in cocktails. This has led to a growing demand for premium Scotch whisky brands that can add depth and complexity to cocktails.
In response to this growing demand, many Scotch whisky brands are increasing their presence in Brazil, with a number of high-profile marketing campaigns and events being held across the country. This has helped to raise awareness of Scotch whisky and build a loyal following among Brazilian consumers.
Overall, the growth of Scotch whisky in Brazil is a positive trend for the industry, and we can expect to see continued growth in the coming years. With its rich history and diverse range of flavours, Scotch whisky is well-positioned to capture the hearts and palates of consumers around the world, and Brazil is no exception. Whether you’re a whisky enthusiast or a casual drinker, there’s never been a better time to explore the world of Scotch whisky.