Bethan Mackenzie

Bethan has more than a decades’ experience delivering high-impact, award-winning campaigns across the luxury lifestyle, spirits and FMCG sectors. Now Head of Marketing at Speyside Capital, she leads global brand strategy and high-net-worth lead generation to support international growth.

 

Previously a Senior Account Director at creative marketing agency John Doe, Bethan was a trusted advisor to premium global brands including Glenmorangie, Ardbeg, Tanqueray, and HelloFresh. She played a key role in launching Glenmorangie’s Harrison Ford campaign and orchestrated the relaunch of Rosebank Distillery, one of 2024’s most talked-about distillery openings. Her expertise spans PR, ATL, digital, experiential, and influencer marketing.
Earlier in her career, Bethan progressed through agency roles at The BIG Partnership and John Doe, delivering campaigns for clients such as Tennent’s Lager, Edinburgh Gin, Old Pulteney, DC Thomson Media, and Glasgow Science Centre. She was named Young Communicator of the Year at the PR Moment Awards in 2020.

 

From strategic thinking to meticulous project delivery, Bethan brings a deep understanding of how to connect brands with audiences through powerful storytelling and premium brand experiences.