Jura 12: A Case Study in Whisky Premiumisation
Whisky Insight By Paul Kopec, CEO of Speyside Capital It’s great to see Jura, owned by Glasgow-based Whyte & Mackay, stepping forward with both a bold new look and a strategic repositioning of its core range. Jura as an island, and as a whisky, has long lived somewhat in the shadows of its mighty western […]
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