Scotch Whisky Remains Strong Despite Overall Slowing Premiumisation
While the broader premiumisation trend in the spirits industry shows signs of slowing, Scotch whisky continues to cement its position as a status symbol and a resilient force in the global market. According to IWSR, status spirits—defined as those retailing for $100 or more—remain robust, driven by the enduring allure of both affordable luxury and […]
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